As a tween, Kylie became a sensation, and audiences saw her grow from a joyful youngster into a smart businesswoman and happy mother of two.
Her adjustments throughout the years shaped the new launch. "I started Kylie Cosmetics when I was seventeen, and the brand and I have grown so much since then," she says.
As a multihyphenate, Kylie wants her business to expand too. "I want to elevate and expand our core line."
Kylie Cosmetics relies on loyal customers for product development. "Our consumers really love our lip products," she says, "it felt like the natural next step to launch a line of lipsticks."
The 24 hues and matte and cremé finishes provide something for everyone. Kylie's new matte lip formula is moisturizing, unlike other matte lip products.
We wanted to provide several shades and finishes for any lip look.
I wanted non-drying Matte Lipsticks. Even with a matte texture, we made it moisturizing with Hyaluronic Acid.
I'm really pleased about these 24 new shades—I adore having a hue for any mood and beauty style.
Kylie, a delicate pink nude, is my favorite daily lip color.
My go-to shade is Kylie, but I also like Power Move, a vibrant red-orange. I select my hue dependent on my outfit or mood.