Kylie Jenner's Matte and Créme Lipsticks

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As a tween, Kylie became a sensation, and audiences saw her grow from a joyful youngster into a smart businesswoman and happy mother of two. [{ "selector": ".wfeus-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Her adjustments throughout the years shaped the new launch. "I started Kylie Cosmetics when I was seventeen, and the brand and I have grown so much since then," she says. [{ "selector": ".xdgwd-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

As a multihyphenate, Kylie wants her business to expand too. "I want to elevate and expand our core line." [{ "selector": ".kwrdn-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Kylie Cosmetics relies on loyal customers for product development. "Our consumers really love our lip products," she says, "it felt like the natural next step to launch a line of lipsticks." [{ "selector": ".fgzia-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

The 24 hues and matte and cremé finishes provide something for everyone. Kylie's new matte lip formula is moisturizing, unlike other matte lip products. [{ "selector": ".wkccf-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Why were two finishes necessary?

We wanted to provide several shades and finishes for any lip look. [{ "selector": ".jbwig-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".owsng-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 13px))", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }]

like share save

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Any notable ingredients?

I wanted non-drying Matte Lipsticks. Even with a matte texture, we made it moisturizing with Hyaluronic Acid. [{ "selector": ".ofese-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".daeom-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 13px))", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }]

Why was a wide shade range important?

I'm really pleased about these 24 new shades—I adore having a hue for any mood and beauty style. [{ "selector": ".fxfbb-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".awazw-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 13px))", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }]

Your favorite lip color?

Kylie, a delicate pink nude, is my favorite daily lip color. [{ "selector": ".rolqa-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".qjign-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 13px))", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }]

Shade matching tips? Your favorite color?

My go-to shade is Kylie, but I also like Power Move, a vibrant red-orange. I select my hue dependent on my outfit or mood. [{ "selector": ".jbqrc-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".wupwg-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 13px))", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }]